Email Marketing: The Guide to What Not to Do

Introduction

Although Email Marketing is an efficient digital marketing tool that is easily available for marketers to spread the word about their business sometimes this can backfire. There are some common mistakes that marketers make when using email marketing. Read below to find out what they are and how to avoid them.

1. The “Blindly Blast Everyone” Blunder

The most common mistake marketers make is as we call it “the blasting blunder.” Avoid sending emails to your entire contact list. Always segment your audience based on their interests, demographics, or even previous interactions. Sending your email to everyone in the contact list can make it seem like your business does not pay attention to the individual needs of your consumer base. Targeted emails always have a higher chance of resonating with recipients and you can safely assume that won’t be clicking the ‘unsubscribe’ button anytime soon.

2. The “Boring Subject Line” Trap

The second common mistake is “the boring subject line” trap. A lot of marketers fail to acknowledge that having an attractive subject line is a game-changer. Keep it short and simple, think out of the box, and create intriguing or even slightly bizarre subject lines to grab attention, whatever works for your business the best. By doing so, it keeps your subscribers curious to click open.

3. The “Novel-Length” Narrative

Another mistake in email marketing is “the never-ending narrative” Emails are meant to be concise. Keep in mind that your email is not the place for a never-ending novel. Long-winded emails cause your subscribers to merely glance over the content and click exit or even worse “unsubscribe” You can use bullet points, use short sentences and respect your subscribers’ time by keeping your content crisp and to the point.

4. The “Image-Only” Enigma

Another common mistake that is often overlooked is “the image-only” enigma. Email marketers think by using only an image, they can garner the attention of their readers. But little do they know, a visually stunning email with no text in sight is a recipe for disaster. Moreover, it leads to distortion and leaves room for assumptions and alteration of the information you are trying to convey. To avoid this, include a compelling message alongside your images. Create a common point where your images and text go hand in hand. 

5. The “Neglecting the Unsubscribe” Snafu

The last but most important mistake is being too clingy. The last but most important mistake is being too clingy. As email marketers, as much as you take pride in what you do, respect your subscribers’ wishes by making the unsubscribe process as straightforward as possible. Don’t bury the “unsubscribe” in a tiny font in a corner where your readers will never be able to view it, instead, proudly display it and be okay and be okay to bid farewell. Better to have a smaller engaged audience than a larger disinterested one.

Conclusion

Email marketing, like any endeavor, has its fair share of blunders. However, by learning from these mistakes and implementing best practices, you can elevate your email game and keep your subscribers entertained, engaged, and eager for more. May your subject lines be witty and your open rates soar to new heights. Contact Codelattice, the number one agency in email marketing, at info@codelattice.agency or call +971 55 4571230.

Introduction Although Email Marketing is an efficient digital marketing tool that is easily available for marketers to spread the word about their business sometimes this can backfire. There are some common mistakes that marketers make when using email marketing. Read below to find out what they are and how to avoid them. 1. The “Blindly…